Marketing Operations Manager - Platforms
Job
Summary:
As part of the Marketing Operations & Tech team, the Marketing Operations Manager for Platforms drives the execution and campaign delivery of our lifecycle communications to enable the initiatives and objectives of our marketers.
In addition, this role administers user lifecycle messaging tests to drive experimentation and draw learnings from strategies defined by our marketers.
This role is a hybrid of skill sets, which include:
hands-on coding, test instrumentation, marketer strategy thought-partner, and user advocate - leveraging expert internal resources when appropriate.
A successful Marketing Operations Manager maximizes message utilization while balancing the needs of users and internal stakeholders using a measured collaborative approach.
Responsibilities:
Define a roadmap for new messaging features and work with engineers to prioritize new feature requests.
Run day-to-day platform management for Braze and work with cross functional teams including product, dev, creative, and legal to release new featuresWork with creative teams to build library of push notification and in-app messaging templatesMaintain expert knowledge of push notification and in-app messaging trends and best practicesExecute messaging optimization and best practice adoption Coordinates with market strategist in the creation and management of the marketing campaign process for the purpose of driving video content engagement from our subscribersCreate, drive and manage project plans with clearly defined deliverables and resources, coordinate work streams and dependencies, track and communicate progress, identify obstacles and ensure they're addressedMonitor messaging programs and campaign and mitigate or flag issues to partnersTraffic messages utilizing targeting capabilities while balancing against business goalsImplement and audit all analytic encoding to enable messaging effectivenessDrive and provide messaging reporting and run adhoc analysis when requestedEnsure all messages conform to GDPR, and other legal or compliance requirementsBasic
Qualifications:
5
years in marketing executing lifecycle channel optimization and insights with email, push, SMS, and in-app3
years of experience managing experience of CTV/OTT, native mobile and web apps Own the UAT process and serve as the gatekeeper before any new messaging featureAn understanding and administration of message testing best practicesAttention to detail, with an ability to identify issues and implement remediesProficiency of building HTML emails from assets files, make message template adjustments and has the ability to articulate more complex needs to developers Capable of conveying even the most complex concepts in simplified, easy to understand, and digestible termsPassion for velocity, enabling the team to scale through superior project managementAnalytic orientation and curiosity, using insights to drive your next course of actionSuperior communication and copywriting skillsExperience supporting a globally distributed stakeholder teamBe a highly organized, highly methodical and strong team playerBe able to multitask and handle simultaneous projects, have exceptional problem solving skills and display composure under stressSelf-motivated, with a drive to exceed user expectations and enable marketersYou have a high-bar for quality, continuous improvement, and ability to adapt as we scale.
Preferred
Qualifications:
SQL or other query languageScripting (e.
g.
AMPscript, Liquid)Statistical analysisProficient in Salesforce Marketing Cloud, Braze, Kochava and /or other lifecycle marketing platforms, ideally certified in one main platformExperience in releasing apps to the Apple Store, Google Play Store, Amazon, Roku and others.
Working knowledge of compliance requirementsProficient in agile methodologies and working knowledge of Jira/Confluence Language fluency in SpanishRequired EducationBachelor's degree in Marketing, IT, Computer Science or related field; or equivalent practical experience.
Estimated Salary: $20 to $28 per hour based on qualifications.
Summary:
As part of the Marketing Operations & Tech team, the Marketing Operations Manager for Platforms drives the execution and campaign delivery of our lifecycle communications to enable the initiatives and objectives of our marketers.
In addition, this role administers user lifecycle messaging tests to drive experimentation and draw learnings from strategies defined by our marketers.
This role is a hybrid of skill sets, which include:
hands-on coding, test instrumentation, marketer strategy thought-partner, and user advocate - leveraging expert internal resources when appropriate.
A successful Marketing Operations Manager maximizes message utilization while balancing the needs of users and internal stakeholders using a measured collaborative approach.
Responsibilities:
Define a roadmap for new messaging features and work with engineers to prioritize new feature requests.
Run day-to-day platform management for Braze and work with cross functional teams including product, dev, creative, and legal to release new featuresWork with creative teams to build library of push notification and in-app messaging templatesMaintain expert knowledge of push notification and in-app messaging trends and best practicesExecute messaging optimization and best practice adoption Coordinates with market strategist in the creation and management of the marketing campaign process for the purpose of driving video content engagement from our subscribersCreate, drive and manage project plans with clearly defined deliverables and resources, coordinate work streams and dependencies, track and communicate progress, identify obstacles and ensure they're addressedMonitor messaging programs and campaign and mitigate or flag issues to partnersTraffic messages utilizing targeting capabilities while balancing against business goalsImplement and audit all analytic encoding to enable messaging effectivenessDrive and provide messaging reporting and run adhoc analysis when requestedEnsure all messages conform to GDPR, and other legal or compliance requirementsBasic
Qualifications:
5
years in marketing executing lifecycle channel optimization and insights with email, push, SMS, and in-app3
years of experience managing experience of CTV/OTT, native mobile and web apps Own the UAT process and serve as the gatekeeper before any new messaging featureAn understanding and administration of message testing best practicesAttention to detail, with an ability to identify issues and implement remediesProficiency of building HTML emails from assets files, make message template adjustments and has the ability to articulate more complex needs to developers Capable of conveying even the most complex concepts in simplified, easy to understand, and digestible termsPassion for velocity, enabling the team to scale through superior project managementAnalytic orientation and curiosity, using insights to drive your next course of actionSuperior communication and copywriting skillsExperience supporting a globally distributed stakeholder teamBe a highly organized, highly methodical and strong team playerBe able to multitask and handle simultaneous projects, have exceptional problem solving skills and display composure under stressSelf-motivated, with a drive to exceed user expectations and enable marketersYou have a high-bar for quality, continuous improvement, and ability to adapt as we scale.
Preferred
Qualifications:
SQL or other query languageScripting (e.
g.
AMPscript, Liquid)Statistical analysisProficient in Salesforce Marketing Cloud, Braze, Kochava and /or other lifecycle marketing platforms, ideally certified in one main platformExperience in releasing apps to the Apple Store, Google Play Store, Amazon, Roku and others.
Working knowledge of compliance requirementsProficient in agile methodologies and working knowledge of Jira/Confluence Language fluency in SpanishRequired EducationBachelor's degree in Marketing, IT, Computer Science or related field; or equivalent practical experience.
Estimated Salary: $20 to $28 per hour based on qualifications.
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